Full Name
Sally Abu-Moustafa
Title
EVP Product
Company
Kipu
Bio
Sally Abu-Moustafa brings over a decade of behavioral health and product innovation experience to her role as Executive Vice President of Product at Kipu Health. Her journey with Kipu began as a client and one of the earliest adopters of the Kipu EMR. As Chief Operating Officer at FHE Health—a 200-bed, CARF- and TJC- accredited facility specializing in substance use detox and residential treatment— Sally collaborated with Kipu’s founders and engineering team to shape the platform’s features and functionality. Her hands-on approach ensured Kipu met the specialized needs of behavioral health organizations, a legacy that continues to benefit all Kipu clients today.
Now leading Kipu’s product evolution, Sally is a passionate advocate for customer-centric solutions that enhance user experiences, streamline operations, and support superior patient outcomes. Her strategic vision and industry expertise have positioned Kipu as the go-to platform for behavioral health providers.
Sally holds a Bachelor of Science in Business Administration from Salem University
and an MBA from Babson College.
Now leading Kipu’s product evolution, Sally is a passionate advocate for customer-centric solutions that enhance user experiences, streamline operations, and support superior patient outcomes. Her strategic vision and industry expertise have positioned Kipu as the go-to platform for behavioral health providers.
Sally holds a Bachelor of Science in Business Administration from Salem University
and an MBA from Babson College.
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