Mr. Greenstein has over 25 years of experience in the behavioral health industry with a focus on leadership, operations, licensing/accreditation, reimbursement strategies, and business development. He has extensive experience with startup organizations, multi-state systems, and program development/new business line expansions.

Mr. Greenstein is the President & CEO of Arrow Consulting and oversees a team of consultants and support staff to ensure each project’s success. Mr. Greenstein generally works with each client on initial strategic planning, geographic and program feasibility analyses, financial modeling and project oversight. He is also active in assisting new investors and owners on how to best manage their business and put it in the best position to succeed.

Prior to Arrow Consulting, Mr. Greenstein was a partner at Square Medical Group in Massachusetts and previously served as the New England Regional CEO for Recovery Centers of America (RCA). He was a part of the original management team tasked with creating the overall business plan for RCA and securing over $300M in private equity funding through Deerfield Management in NY, NY. His responsibilities included all operational and business matters throughout New England including the opening of the RCA Westminster and RCA Danvers facilities.

Prior to RCA, he served as Senior Vice President of Business Development for Spectrum Health Systems, a comprehensive behavioral healthcare system with operations in eight states, $82M in annual revenue and 1,100 employees.

Mr. Greenstein has also served as the Chief Executive Officer of Las Vegas Recovery Center (over 10 years) and was involved with the initial startup team which developed the nationally recognized substance abuse treatment agency.

When he is not working, Mr. Greenstein loves playing jazz guitar and piano as well as spending time with his wife, children and dog Max.